Development of marketing development strategy

A standard form of marketing development strategy does not exist, but in all cases it must contain specific information necessary to make a decision on the possibility of financing the enterprise.

Each strategy has its own special features depending on the sphere in which the entrepreneur starts to work, what capital he wants to get from the Bank or investment company.

Regardless of the sphere of activity and features of the company, preparing a marketing strategy, it is possible to note several standard stages that need to be passed consistently in its development:

– Definition of the purpose of the marketing strategy.

As a rule, the purpose of a marketing strategy is determined by the list of problems that it is intended to solve for the company.

– A clear definition of the range of implementers of the strategy.

It should be clearly understood whether this strategy is being prepared for internal use by the staff of the enterprise or whether it is intended to be studied by other persons whom the firm would like to see as its investors — future shareholders, commercial banks, venture capitalists, etc.

– Collection of information required by The company for planning.

At this stage, it is necessary to identify the sources of information necessary for the development of the strategy and to accumulate a certain starting array of information to get started.

– Choice of strategy structure and direct writing of explanatory note text.