Elaboration of the marketing development strategy

There is no standard form of the marketing development strategy, but in all cases it should contain specific information required to make decisions on the enterprise financing opportunities.
Each strategy has its special features, depending on the industry in which the entrepreneur starts operating and what capital he wants to get from a bank or investment company.
Regardless of the scope of business and characteristics of a company preparing the marketing strategy, one can note some standard steps to be passed consistently in its development:
— determination of the marketing strategy goal.
As a rule, the purpose of the marketing strategy is defined by a list of problems it is intended to address for the company.
— clear determination of the strategy executives circle.
It should be clear whether this strategy is being prepared for internal use by the enterprise personnel, or whether it is intended for study by the other persons whom the firm would like to become its investors, i.e. future shareholders, commercial banks, venture capitalists etc.
— Collection of information required by the Company for planning purposes.
At this stage, it is required to identify the sources of information required to develop the information strategy and accumulate a certain initial array of information to get started.
— Selection of the strategy structure and writing of the explanatory note.