Internal marketing

Marketing specialists of our company will help you in carrying out the actions directed on development of the company, namely will create the plan:

-Creating a culture of service;

– Development of marketing approach to personnel management;

– Dissemination of marketing information to employees;

– Introduction of a system of encouragement and recognition of employees.

Strategic marketing

– Definition of objectives;

– Clarification of the company’s mission;

– Ensuring a balanced product portfolio structure;

– Development strategy development.

– improvement of the organizational structure;

– increase in business activity (penetration into another market;

– introduction to the old market of new goods;

– penetration into new market segments with the goods of market novelty, and so on); decrease in business activity (termination of the sale of goods that have ceased to give a predetermined profit in this market;

– curtailing the production of unprofitable goods;

– leaving certain markets and focusing on the most promising and so on);

– organization of the firm, joint with a foreign partner, abroad;

– organization of the firm, joint with a foreign partner, in our country;

– cooperation with a foreign company to enter markets where it has not been possible to work successfully.

segmentation of the markets in which the firm intends to operate or is already operating should be made so that segments in different markets generally have the same reaction to advertising, product promotion and other marketing activities, i.e. have similar sociopsychological needs and characteristics;

– the choice of the optimal segment should be carried out, taking into account the provision of the company with the fullest possible leadership (favorable prospects, sufficient capacity, zero or even minimum competition, satisfaction of unmet needs);

– the method of entering the market with a new product should more fully meet the needs of the market capacity and the properties of the product (segment) , adequately reflect the reputation and fame of the company and the scale of the need for the product;

— when selecting marketing tools influence on a potential buyer should be remembered that the price as a factor in attracting attention to the product is now put on the importance of 3-4 place among other factors;

– it is necessary to carefully select the time of entry into the market with a new product for him (especially when this product is seasonal) and do not forget about advertising training: you do not need to enter the market during adverse conditions, when the company does not pursue far-reaching goals and does not prepare its customers, anticipating a period of improving demand.